Export is a very exciting and usually (if it was set up right) profitable kind of business, but not an easy one.

Even if you have never exported before, you can assume that there are some essentials to start and run a successful export business. It is very hard to specify all of them – the list depends on a number of different factors.

Hovewer, there are some obvious areas on which you will need to spend some time and money:

• Building your corporate international image
  
• Conducting marketing research
  
• Marketing planning
  
• Learning about export regulations and requirements
  
• Becoming skilled in export documentation and international methods of payments
  
• Presenting your products internationally
  
• Negotiating with potential buyers
  
• Arranging your supply chain and developing relationships
  with all participants
  
• Overseas advertising, and so on.

How many times have you said to yourself (thinking of all the above) – “I’ll start next month… Well… Definitely the month after.”?

How many times have you received an export inquiry and thrown it into the rubbish bin simply because you are not ready for export?

And finally,

How much revenue did you miss and are continuing to miss because you are not exporting?

But enough pessimism. Let’s get some excitement and find out what you’ll get at Export61 and how it can work for you.

We’ll start with “My Export61”.